Adobe predictive marketing

Jon wants to provide a vision of what that maturity is. How to do it:. Predictive analytics is like planning for a Marathon. You start simple with a 5K and then move on to a 10K, half marathon, and finally a full marathon.

Here are the steps:. First mistake : Not having objectives that align to your vision Gear for success. It falls into two areas. First is making predictions around your business. Second is making predictions about your customers churn, buying patterns, etc.

You have to organize for success. You can take a variety of approaches like centralized, COE, consulting, functioal, and decentralized. Turns out consulting is the least effective. Centralized or COE is the most able to allow you to mature. Predictive marketing provides the marketer with the ability to intelligently interact with their customers at every stage of engagement — disrupting past web performance with unprecedented levels of success.

By not really understanding what has happened or what will happen, digital marketers are ill-equipped to capitalize on future opportunities and mitigate future risks with customers and their businesses. In an effort to increase the expected traffic levels, the key stakeholders for each marketing channel along with Adobe Consulting met and strategically planned initiatives to take advantage of those traffic acquisition levers that had been previously identified.

By implementing every initiative with SiteCatalyst tags, we were able to measure the incremental impact of our efforts. This is but one of many applications for predictive marketing. While predictive analytics can be applied to a wide range of fields and industries e. As the leader in predictive marketing, Adobe seeks to empower digital marketers with the ability to make intelligent, forward-looking decisions through automation, visualization and user experience innovations coupled with powerful predictive models.

Predictive marketing provides value to everyone from analysts to technology experts to web content managers in all industries. For the advertiser trying to identify which variables are most predictive of increased CTR click-through rate , predictive marketing provides a solution. However, publishers can leverage predictive marketing to forecast advertising inventory for future periods.

Predictive marketing represents the next phase of analytics and optimization for digital marketers. We have completed our pregame warm up and we are now ready to enter the big leagues.